Your website is often the first point of contact potential customers have with your company and your brand. So it makes sense to put your best foot forward and effectively communicate what you are all about through professional, user-friendly web design.
Web design encompasses a multitude of variables including layout, content, graphics, search engine optimization, web application design management (in spanish: diseño de aplicaciones web y gestión) and conversion rate optimization. While web design is an important and critical component of your promotional efforts, many companies forget that it is only one part of an overall digital marketing plan and must be consistent in look, feel and purpose with your other marketing efforts, such as pay-per-click advertising.
Key components of effective web design
With careful consideration of all facets of your digital marketing plan, a solid, well-executed web design serves as the heart of your marketing efforts and has the power to help you achieve your organizational goals.
Let's look at all the marketing components that good web design can help with:
Great user experience (UX).
If your website chooses to use flashy videos and large images that slow down load times, visitors will get frustrated and leave. Similarly, if visitors can't quickly find what they're looking for, your website navigation needs to improve. Creating a user-friendly experience is important to attract visitors and keep them coming back.
First impressions count: how does your website compare? The appearance of your website should be consistent with all other marketing materials, including white papers, product sheets, etc. Does your brand communicate the right message about your business?
Some things to consider include:
- Image types
- General messaging
Search Engine Optimization (SEO) and content planning.
One of the most common reasons companies modify their website is to make it more search engine friendly. Having quality content that is not duplicated should be part of every SEO strategy. Having duplicate content on multiple pages can kill search engine rankings. Having new and updated content through a company blog is another way to drive traffic to your site and improve your rankings.
Conversion Rate Optimization (CRO).
Conversion rate refers to the percentage of website visitors who take a desired action, such as purchasing a product or signing up for an email list. Effective web design can help improve layout, copy and online forms to improve your conversion rates and increase sales.
If you have run pay-per-click advertising campaigns that drive visitors to visit your website, you know the importance of landing pages. The click from the ad to the landing page must be seamless and direct visitors to perform a desired action. Often, the ad may look different than the website, leading to a "disconnect" for the visitor.
Your web design plan should take into account the entire user experience from start to finish.
Effective web design ties together various components of your digital marketing plan and helps enhance the user experience to entice them to return again and again, a sign of a well-designed website.
Marketing and web design tips for a strong website.
Whether your intention is to improve the overall design, promote awareness or better collect analytics from your site, these are 5 strategies to include on your website recommended by web design experts Ponferrada (expertos en diseño web Ponferrada) (in Castilla y León).
1. Search Engine Optimization (SEO)
Improving SEO is only one part of web design marketing. Focusing on SEO alone can cause keyword overload and duplicate content that will ultimately lower the search engine rankings of your websites.
Instead, eliminate duplication. News pages and blogs will increase keyword and content duplication on your site. Avoid a keyword overhaul by adding "no index" or "no follow" tags.
If your company has a wide variety of similar products, refrain from giving each product its own web page. Instead, display all similar products on one page and add brief descriptions of each.
Focus on keeping the content quality and add a solid meta description or alt tags to maintain SEO.
2. Conversion Rate Optimization (CRO).
CRO is the rate at which people visit your site and accomplish your desired objectives. These goals are often part of a marketing campaign and include purchasing a product, subscribing to emails or inquiring about services through the website.
Unfortunately, this is often complicated by poor design and user experience.
When designing or redesigning your website, make sure it is authoritative in terms of the industry you market. Visitors should feel that there is authority on the site in terms of how it is used and how it appears.
Balance is key when designing a website. Incorporating simplicity into your design will avoid confusion and allow you to focus on the call to action of your marketing campaigns.
Again, a website that is too flashy and confusing will hinder the user experience. Your goal here is to be an authority on the content you market and a site that users trust.
3. User Experience (UX)
Your website design should clearly convey an authoritative presence and convey the mission and purpose of your business. When a visitor explores your site, navigation should be easy and the site should be fast and responsive.
Site speed is now a search engine ranking factor. When creating your site, try to keep it light, simple and optimized for multiple devices.
Even if you are aiming for a simple design overall, incorporate images or videos to provoke excitement, add aesthetics and support your business objectives.
Finally, make sure the call to action is easy to find. Let's say your goal is to get visitors to sign up for news emails. Finding the place to sign up should be clear and easy.
4.Make your brand clear
Brand awareness is critical for web design and digital marketing. Your brand is what makes current and potential customers aware of your business, products and/or services.
As you design your website, have a plan. Your site, marketing materials and digital media should be consistent. If you don't have any branding, consider hiring a web designer who can help you create a design that conveys the vision of your business.
Analyzing how your site is being used and who is using it is critical to planning marketing campaigns.
The purpose of incorporating analytics into your website is for you to understand how users move through your site, also known as the checkout process. Collecting this data will allow you to create robust digital marketing campaigns and learn what worked and what didn't.
If you are unsure how your website is ranking in search engines, there are numerous tools to check your site's analytics and SEO.