Graphic design is the area of study that deals with the composition of graphic pieces. For example, the creation of visual elements on billboards, brochures and posters, citing only traditional media.
Obviously, this concept also applies to corporate identity, color palette and everything else related to a company's branding. In other words, that which directly affects the eyes of the consumer. On the Internet, this idea needed to be updated.
Thus arose web design and web design companies in Navarra (in spanish: diseño web en Navarra), an area that manages any activity that takes place on the Internet.
- Blog pages or websites
- Virtual stores
- Social networks
- Online software
- Landing pages
- Search engines
- Any other page on the Internet.
This means that it applies to any element inserted on the web. Its function is to use the available resources to provide a good experience to the Internet user, which implies:
- Information architecture
- Adaptation to browsers
For all these reasons, in addition to artistic skills, a web designer must master the techniques of markup languages and website structuring. That is exactly what many people ignore when creating their digital platforms.
The fact that there are resources that offer ready-made designs allows them to believe that anyone can do it. But in reality, this is a practice that requires knowledge and updating. By that I mean that the work of this professional is recurring.
He or she must be able to analyze usage metrics, perform A/B testing and optimize the design for frequent improvements. After all, the public has changing habits and customs.
To ensure that visitors to the site are always satisfied, monitoring is a fundamental action. It is no exaggeration to say that web design fluctuates between the visual appeal and functionality of a page. In addition to being beautiful, it needs to be useful.
In short, this activity allows marketing actions to flow organically and stimulate the desired action. Evaluate hiring a design agency to cover the above points assertively.
What does a web designer do?
A web designer is the professional responsible for applying technical knowledge to Internet pages. In addition, he revises the pages with a certain frequency to adapt them to the profile of the business person.
A large website like Facebook, for example, makes daily updates to its interface. I bet you didn't know that, did you?
The truth is that even subtle changes can make a difference. It may seem silly to you to move a button a few millimeters to the right. But, from experimentation, it's clear the potential of every activity performed on a platform.
Often, seemingly imperceptible changes are responsible for increasing conversion rates. The inclusion of a new page, a shortcut to a certain area, the exchange of colors of elements...
Nothing is by chance. Such actions lead to the continuity of the purchase journey, among other advantages. That is why the role of a web designer goes far beyond the creation of images for blog posts, infographics to share on social networks and banners, although these tasks are among his core competencies.
He/she takes into account the entire user's path when navigating through your pages, from the first contact to the post-sale experience.
Now, we tell you what are the main elements that you should master to learn more about the design studio in Navarre
First of all, I must say that the more knowledge, the better. You can choose to specialize in one area or become a generalist, with knowledge in all of them.
However, some skills are essential.
They are ready to follow.
Mobile technologies dominate the market.
Because of this, a web design professional is expected to know how to deal with responsive design .
Basically, this element deals with functionality on multiple screens, such as desktops, tablets, and smartphones.
An Internet user exhibits a different behavior pattern than a book reader, for example.
Instead of looking at every line of content, he or she simply "scans" the screen for the information he or she is looking for.
Therefore, another fundamental characteristic of web design is precisely the facilitation of this process. In addition, the pages must adapt to the different screens that exist today: tablets, mobiles, panoramic, laptops... That is why responsive design is important.
On the Internet, the choice of fonts for graphic pieces is fundamental.
The definition of this element can make the difference between success and failure of your digital strategies.
Therefore, typography is one of the most important components of web design.
The Internet user is impatient, looking for immediacy.
When pages take a long time to load, the tendency is to abandon them in an instant.
Therefore, a good web designer must take into account not only the aesthetics of the page, but also its performance at different connection speeds.